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LRG for Healthcare and Pharmaceutical

Lieberman Research Group provides market research services to pharmaceutical, biotech, hospitals, health insurance, and medical device companies worldwide. We deliver an in-depth understanding of numerous therapeutic classes and product categories, as well as industry insights to our clients enabling them to enhance sales and optimize overall return on investments. We provide qualitative and quantitative solutions implementing traditional, as well as proprietary, research methodologies.

Market Targets We Have Interviewed:

  • Physicians, PAs, nurses and practice managers
  • Patients
  • Other HCPs (e.g., physicians assistants, nurses, practice managers, etc.)
  • Pharmacists
  • Hospital, group, lab and plan administrators
  • Caregivers
  • Veterinarians

Data Collection and Project Tools:

  • Focus groups and in-depth 1-1 interviews
  • Quantitative phone, web, mail and hybrid surveys
  • Database of 1,000,000+ HCPs and consumer sufferer panels
  • COMPELSM message testing
  • SCOPESM U&A/brand equity tracking
  • TRACERSM advertising/communications tracking
  • SIMALTOSM trade-off studies

Research Projects:

  • Prevalence research
  • Market segmentation
  • Brand positioning
  • Concept tests
  • Message recall
  • Viz Aid testing
  • Conjoint studies