Lieberman Research Group


An industry leading healthcare practice

Lieberman researchers offer deep expertise across a wide array of Rx and OTC therapeutic classes, devices and diagnostics. Our unique combination of strategic perspective, proven methodologies and innovative tools enables us to provide more effective, actionable solutions.

Research Projects

  • ATUs
  • Market segmentation
  • Brand positioning
  • Concept tests
  • Message development and evaluation
  • Optimization and pricing research
  • Prevalence research
  • Detail Aid testing
  • Conjoint studies

Target Audiences

  • Physicians, PAs, nurses and practice managers
  • KOLs
  • Patients
  • Payers
  • Pharmacists
  • Hospital, group, lab and plan administrators
  • Caregivers
  • Veterinarians