Lieberman Research Group


Deeply understanding current and emerging target mindsets

Innovative research solutions that result in deeper understanding of this highly dynamic and nuanced market and market segments. That’s what Lieberman delivers for destinations, airlines, cruise lines, auto rental and online reservation companies.

Research Projects

  • Advertising tracking
  • Origin/destination surveys
  • Attitude and usage studies
  • Product/service optimization

Target Audiences

  • Managers
  • Business & leisure travelers
  • Executives
  • Affinity program members