Lieberman Research Group

RETAIL, RESTAURANTS & ENTERTAINMENT

Enhanced data collection and analysis for satisfaction and experience, awareness, recall and concept testing.

Our retail, restaurant, and entertainment practice supports clients in sectors including QSR and CDR restaurants, retail stores, movie theaters and their advertisers, professional and college sporting events, health clubs, gas stations and other venue driven research clients. We deliver results using unique data collection tools focused on enhancing the personal interview. Our RESPONSYS Mobile research and polling application is at the leading edge of portable interviewing, and qual/quant research tools.

Research Projects

  • New product introduction
  • Menu feedback
  • Taste testing
  • Advertising recall
  • Sporting event experience
  • Sponsorship recall/affinity/appropriateness
  • Mainline and seasonal product testing
  • Customer satisfaction
  • Signage awareness and functionality
  • Product concept testing, features and pricing
  • Store remodel acceptance and/or fit with brand image
  • Store navigation

Target Audiences

  • Shoppers
  • Restaurant patrons
  • Managers and decision makers
  • Movie-goers
  • Sports enthusiasts
  • Students