Lieberman Research Group

COMPEL Message Testing

The gold standard in message testing

A state of the art tool that ensures that you’re conveying exactly the right messages in exactly the right combinations and order. Utilizes a hybrid conjoint approach to identify optimal messages and message sets, and forced choice and ranking techniques to differentiate among messages. A single measure of leveragability is calculated based on several key measures. Allows for the actionable testing of dozens of messages.