Lieberman Research Group

TRACER

A more sensitive tool for tracking advertising communications

Clutter is the enemy. Based on a unique series of more sensitive questions compared to conventional ad trackers, Tracer more accurately indicates the impact of changes in advertising content, media weight and media mix – so you can more clearly determine whether your advertising has broken through clutter. Use Tracer to measure awareness, persuasion, branding and likability against a Tracer database comprised of results from over 300 advertising campaigns.