 |
LRG for Retail and Restaurants
Lieberman Research Group provides market research services to restaurants, retail stores, mall developers, movie theater advertisers and sporting events. We deliver results using unique data collection tools focused on enhancing the personal interview.
Market Targets We Have Interviewed:
- Shoppers
- Students
- Sports enthusiasts
- Restaurant patrons
- Movie-goers
Data Collection and Project Tools:
- In-person PDA surveys, interviewer and respondent administered
- In retail stores
- In restaurants
- In malls
- On site at movie theaters, sporting events, college campuses, transportation hubs, and other venues
- Focus groups and in-depth 1-1 interviews
- Quantitative phone, online, mail and hybrid surveys
- COMPELSM message testing
- SCOPESM U&A/brand equity tracking
- TRACERSM advertising/communications tracking
- SIMALTOSM trade-off studies
Research Projects:
- Direct mail influence on store visitation / purchasing
- Taste testing
- New product introduction
- Test and/or control menu testing
- Mainline and seasonal new product testing
- Customer satisfaction
- Signage awareness and functionality
- Product concept testing, features and pricing research
- Store within a store appeal, viability
- Store remodel acceptance and/or fit with brand image
- Store navigation
|
