Lieberman Research Group
is a leader in conducting market segmentation studies. We have conducted hundreds of
these studies, segmenting consumers, patients,
professionals and executives.
Our
unique approaches develop
meaningful market segmentation
models that generate actionable
insights into how to best
reach and communicate with targeted
segments.
In the professional area,
we have a proven methodology that
enables
us to link survey data back
to client databases. For consumers,
our techniques yield segments
that
differ both attitudinally
and behaviorally. We frequently
make positioning
recommendations based on
market segmentation research, which can include a short questionnaire to
identify members of each
segment. |
