RESEARCH CAPABILITIES
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MARKET SEGMENTATION RESEARCH & POSITIONING
MESSAGE DEVELOPMENT MODELING
TRACER
CHOICE USING SIMALTO
STELA
BRAND EQUITY ASSESSOR
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STELASM — Satisfaction Tracking Evaluation and Loyalty Assessment

STELA is a customer assessment tool enabling clients to better understand the retention potential and acquisition power of their brands. Results are used to allocate resources for increasing loyalty, aid in relationship building, and evaluate the effect of retention programs.