LRG for Technology and Telecommunications

Lieberman Research Group provides market research services to organizations involved in computer solutions, enterprise software, wireless, small and medium business markets, home-based businesses and consumer electronics. We deliver an in-depth understanding to these industries with insights that enable our clients to enhance sales and optimize overall return on investment.

Market Targets We Have Interviewed:

• End users: CTOs, CIOs, VP IS, network managers, data center managers
• Consultants, integrators and channel partners
• OEM product managers
• Consumers

Data Collection and Project Tools:

• Focus groups
• Executive in-depth interviews
• Consumer in-depth interviews
• Quantitative phone, web, mail and hybrid surveys
• COMPEL^SM message testing
• SCOPE^SM U&A/brand equity tracking
• TRACER^SM advertising/communications tracking
• SIMALTO^SM trade-off studies

Research Projects:

• End-user productivity
• Green data centers
• Customer satisfaction/customer voice
• Brand and product positioning
• Product concept testing, features and pricing research
• Segmentation
• Application hosting and utility computing
• Wireless voice and data communications/convergence
• Security
• ERP systems and supply chain management