LRG for Transportation, Utilities, Government and Nonprofit Organizations

Lieberman Research Group has significant experience in transportation, charities, hospitals, commerce authorities and energy organizations. Our background in these areas enables us to deliver an in-depth understanding of these industries which provide clear insights that can enhance sales and optimize return on investment.

Market Targets We Have Interviewed:

Executives (opinion leaders)
Bus and rail riders
Administrators
Patients
Consumers
Ocean carriers
Charitable contributors

Data Collection and Project Tools:

Executive in-depth interviews
Focus groups
Quantitative phone, online, mail and hybrid surveys
Self-administered PDA satisfaction studies
COMPEL^SM message testing
SCOPE^SM U&A/brand equity tracking
TRACER^SM advertising/communications tracking
SIMALTO^SM trade-off studies

Research Projects:

Customer satisfaction
Advertising tracking
Brand identity and image building
Product improvement (stations, train cars, etc.)
Public safety