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LRG for Travel and Leisure

Lieberman Research Group has significant experience in the travel and leisure market, providing innovative research design and analysis for destinations, airlines, cruise lines, hotels, resorts, auto rental and online reservation companies.

Market Targets We Have Interviewed:

  • Hoteliers
  • Executives
  • Vacationers
  • Business travelers

Data Collection and Project Tools:

  • In-depth interviews
  • Focus groups
  • Quantitative phone, online, mail and hybrid surveys
  • PDA surveys
  • COMPELSM message testing
  • SCOPESM U&A/brand equity tracking
  • TRACERSM advertising/communications tracking
  • SIMALTOSM trade-off studies

Research Projects:

  • Advertising tracking
  • Origin/destination surveys
  • Attitude and usage surveys
  • Conjoint surveys
  • New product/package surveys
  • Rewards programs