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Lieberman Appoints Raul Lopez to Head New Multicultural Research Practice


Lieberman and FRC will expand their scope of services in conducting research for Hispanic, African American and Asian American target markets.

Great Neck, NY, March 21, 2018—  Lieberman and FRC announce that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice.  Raul, an Award winning bilingual researcher, brings experience across many methodologies, target segments and industries, with a specialized approach for U.S. Multicultural segments and Latin America.

Raul joins Lieberman/FRC from New American Dimensions and previously Phoenix Marketing International where he focused on designing and managing quantitative and qualitative research projects in a variety of categories that include pharmaceuticals & healthcare, CPG, entertainment, travel & leisure, tourism, gaming, sports, politics & public affairs, health & beauty, QSR, food & beverage, financial services and insurance.

“Raul has spent his entire career helping clients serve multicultural populations and is the perfect fit to expand our capabilities and expertise in this area of fast growing opportunity,” said Steve Chasin, Partner at Lieberman.

“I am very excited to join the Lieberman/ FRC family and cultivate strategic partnerships to drive business growth and performance for the company and our clients,” said Lopez.

About Lieberman:
Lieberman is among the largest and fastest-growing independent full-service market research companies, and among the highest rated by the multinational clients it serves.  The firm’s success is client-driven; sustained by a strategy of uncompromising responsiveness to customer needs.

About FRC, A Lieberman Company:
FRC is a full-service market research agency specializing in CPG, business and financial services.  We are recognized for our actionable insights, flexible solutions, superior customer service and excellence in study execution.