A peerless qualitative practice that’s among the fastest growing in the industry.
Senior researchers with a long record of game-changing insights across a wide array of industries. That’s the Lieberman qualitative practice – and why it’s among the fastest growing qualitative solutions in marketing research.
Our qualitative experts apply proven techniques derived from psychology to every element of the qualitative context; including study structure, dialogue flow, query language, follow-up prompts, respondent ideation and much more. The result is qualitative learning that gives you a profoundly deeper understanding of target needs and how your product or service might better satisfy them.
Our newest technique, using a virtual research setting, unravels target mysteries. It provides respondents with the comfort of anonymity and a vehicle to express sensitive information.
Qualitative Research Diagnostic Tools
- Brand Equity
- Concept Development
- Communications Testing
- Customer Satisfaction
- Market Landscape Assessment
- New Product Development
- Package Testing
- Usability Testing