Measure true attitudes and preferences to better predict behavior.
Reach hard-to-find audiences
Tournament is a mobile friendly survey technology that moves away from scaled responses and features a series of choices that are fast and intuitive. By including reaction time in the analysis, Tournament captures what consumers can’t tell you: their passion!
Evaluate a wide range of simple stimuli.
Weed out elements with minimal appeal upfront, prior to final testing.
Reach millennials and gen-z with its gamified elements