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Tournament

Measure true attitudes and preferences to better predict behavior.

Reach hard-to-find audiences

Tournament is a mobile friendly survey technology that moves away from scaled responses and features a series of choices that are fast and intuitive.  By including reaction time in the analysis, Tournament captures what consumers can’t tell you: their passion!

  • Evaluate a wide range of simple stimuli.
  • Weed out elements with minimal appeal upfront, prior to final testing.
  • Reach millennials and gen-z with its gamified elements
  • Connect one’s passion to enhance purchase intent