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    Tournament

    Measure true attitudes and preferences to better predict behavior.

    Reach hard-to-find audiences

    Tournament is a mobile friendly survey technology that moves away from scaled responses and features a series of choices that are fast and intuitive.  By including reaction time in the analysis, Tournament captures what consumers can’t tell you: their passion!

    • Evaluate a wide range of simple stimuli.
    • Weed out elements with minimal appeal upfront, prior to final testing.
    • Reach millennials and gen-z with its gamified elements
    • Connect one’s passion to enhance purchase intent