Tournament

Tournament is a mobile friendly survey technology that moves away from scaled responses and features a series of choices that are fast and intuitive.  By including reaction time in the analysis, Tournament captures what consumers can’t tell you: their passion!

• Evaluate a wide range of simple stimuli.
• Weed out elements with minimal appeal upfront, prior to final testing.
• Reach millennials and gen-z with its gamified elements
• Connect one’s passion to enhance purchase intent