Using a virtual environment, there is greater openness and creativity among respondents:
With difficult-to-talk-about conditions
Have general shyness/awkwardness in a group setting
Young adults, millennials and teens who like gaming
By participating virtually, via self-created avatars, respondents are quicker to convey emotion and share more personal information compared to face-to-face focus group respondents.
The Sensor methodology enables respondents to participate from various locations including home, their office or from a private space within a central research facility. Avatars embody various aspects of respondent condition, feelings, and behaviors. Respondents select from a range of facial features and expressions, hair styles, body shapes, clothing, accessories and more.
Sensor has broad applications to enable greater anonymity for respondents, including patients, physicians, consumers, payers, sales representatives, employees, etc. It also has the ability to bring respondents from diverse geographic areas together in one virtual “room.”