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Market Segmentation

See your market through a sharper lens—so you can prioritize, personalize, and perform.

Smarter Segmentation Starts Here

For over 25 years, Lieberman has delivered award-winning market segmentation that drives decisions. Our proven approach balances clear business goals with smart, tailored design. With tools like Tournament Plus, we rigorously evaluate segments to ensure they’re differentiated, targeted, and ready for activation. We also go beyond analysis by involving key stakeholders throughout the process—so when it’s time to act, your team is aligned, energized, and confident.