Psychological Insights Approach to Market Segmentation
Gain a deeper understanding into the mindset of the patient with PIN.
PIN builds off of traditional market segmentation by incorporating concepts from modern psychology (e.g., positive psychology, resilience theory, locus of control) into our understanding of patient segments.
PIN allows us to fully understand patient’s motivations and what’s driving their treatment decisions. By doing so, we can better identify unique, movable and actionable patient segments, and help develop meaningful messages to reach these targets.