PIN builds off of traditional market segmentation by incorporating concepts from modern psychology (e.g., positive psychology, resilience theory, locus of control) into our understanding of patient segments.
PIN allows us to fully understand patient’s motivations and what’s driving their treatment decisions. By doing so, we can better identify unique, movable and actionable patient segments, and help develop meaningful messages to reach these targets.
For more information on how Lieberman Responds can better respond to your needs, please click on the button below to send us a message. We look forward to hearing from you!
