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Social Listening

Leverage conversations discussed on social media platforms

Understand How Consumers Talk About Your Product

The platform is flexible, providing information to enhance both quantitative and qualitative research from segmentation to discussion guides.  Draw conclusions that discover opportunities or create content.

Through Social Listening, we gain a richer understanding of how consumers are actively talking about a specific product, service, brand, or company across any publicly accessible online sources in real time!  In addition to scouring social outlets, access information from medical journals and any other published outlet.

 

Key Benefits:

  • Enhance methodology design
  • Pre-segment target community
  • Find industry trends
  • Track a product launch
  • Track an advertising campaign
  • Drive innovation