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COMPEL Message Testing

Ensure you’re conveying exactly the right messages in exactly the right combinations and order

Compel allows for actionable testing of dozens of messages by identifying the most compelling messages and story flow.

By utilizing a hybrid conjoint approach, Compel differentiates among messages by identifying optimal messages and message sets, forced choice and ranking techniques through a single key measure of leveragability.

Our innovative approach, LOT, further analyzes messaging in combination with identifying segments most receptive to uncover the best strategy.