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    HeuRx

    Understand why each piece of information is important and deliver more concise, improved, targeted messages

    HeuRx recognizes that heuristics impact brand decisions enabling us to ask questions and observe behavior in a way that is not possible in a traditional survey format.

    Healthcare provider’s time is limited.  Once you understand the heuristics healthcare providers use for prescribing and diagnosing patients, you can better market your brand. 

    HeuRx identifies what and how much patient information physicians need and the relative importance when they make prescribing decisions for your brand as well as competitors’ brands, helping to uncover patient targets in physician communications.

    Applications

    • Strengthen brand messaging
    • Reposition or add an indication
    • Successfully launch a new brand by understanding the current market
    • Customize dynamic in-office educational and promotional sales tool for patient profiles