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LOT (Line Optimization Technique)

Overall appeal alone never tells the full story. Identify the landscape to address all consumer needs.

This proven technique helps grow your footprint and deepen the appeal of your product line by identifying the most compelling varieties for your brand. 

LOT’s in-depth examination of the consumer decision process also finds white space opportunities and provides an innovation roadmap.

LOT can work for a single brand, an entire portfolio (POT), an entire category (COT) and for a variety of messages