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Multicultural Research Practice

DELIVER HIGHER QUALITY RESEARCH AMONG MULTICULTURAL CONSUMERS

CONDUCT SUCCESSFUL QUAL AND QUANT MARKET RESEARCH WITH MULTICULTURAL POPULATIONS

Successful research campaigns in multicultural markets involve factors like language, acculturation, cultural sensitivity, understanding geographic distribution and contextual interpretation.  On the front end, the ability to reach the right target that is truly representative of a market takes expertise.  On the back end, interpreting the results “in-culture” is critical to successful marketing decisions. 

From study design and panel specificity to sample representation – our team understands the multicultural segments and will help you gather intelligent data, market knowledge, product insights and competitive intelligence for better strategizing and positioning your offering in ethnic markets. 

Today, multicultural segments (Hispanic, African American & Asian American) represent nearly 40% of the U.S. population and growth estimates suggest that combined, these groups will become the majority by around 2042.

STAY AHEAD OF THE CHANGING U.S. LANDSCAPE WITH LIEBERMAN.

Contact Raul Lopez, our Multicultural expert