FOR IMMEDIATE RELEASE: 11/3/2016
Lieberman adds to their already extensive list of innovative techniques and resources.
Great Neck, NY, November 3, 2016— Lieberman Inc., one of the largest and fastest-growing independent full service market research companies, announced today the acquisition of FRC Research, a full service market research company specializing in the Consumer Packaged Goods category.
“The acquisition of FRC allows Lieberman to further expand its knowledge-base, capabilities, and client support,” said Steve Chasin, Partner at Lieberman. “We are thrilled to welcome FRC to our portfolio of companies.”
“For over 40 years, FRC has been providing clients with guidance for managing their product offerings through its proprietary research techniques. FRC will benefit from Lieberman’s greater resources including their Qualitative division. We are pleased to be able to offer our clients a greater array of valuable products and services,” says Paul Knable, President of FRC.
About Lieberman: Lieberman is among the largest and fastest-growing independent full service market research companies, and among the highest rated by the multinational clients it serves. Founded in1981, the firm’s success is client-driven; sustained by a strategy of superior responsiveness to customer needs. Every Lieberman solution is a custom solution, and the firm’s leading edge proprietary tools and seamless integration of quantitative and qualitative methodologies are unique within the marketing research industry. Headquartered in New York, Lieberman is the sole US member of The Research Alliance, a worldwide network of 22 leading market research firms that gives Lieberman global reach. www.liebermanresearch.com
About FRC: Founded in 1972, FRC is a full-service market research firm with the highest standards of study execution and a strong orientation toward making actionable marketing recommendations. Clients include a mix of Fortune 500 corporations and mid-size companies, working with both research professionals and marketing management.