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Are celebrities and athletes brands?  At the US Open golf tournament, Phil Mickelson completely violated one of the most basic rules of golf….”play the ball as it lies.”  Phil intentionally putted his golf ball while it was still moving, likely due to his frustration with the difficulty of the golf course and his poor play,...
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Ann Bracken, Expert Quantitative Researcher, Joins Lieberman Lieberman continues to expand its expertise in Quantitative services.  Great Neck, NY, May 2, 2018— Lieberman is pleased to announce that Ann Bracken has joined its Quantitative practice as Senior Vice President.  Ann brings 25 years of research experience in the CPG sector, specializing in NPD/innovation as well...
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FOR IMMEDIATE RELEASE: 3/21/2018 Lieberman and FRC will expand their scope of services in conducting research for Hispanic, African American and Asian American target markets. Great Neck, NY, March 21, 2018—  Lieberman and FRC announce that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice.  Raul, an...
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February 19, 2018 Successful Sensor Presentation at PMRC Lieberman is pleased with the latest presentation of our newest innovation, Sensor 2.0.  Presented at the PMRC event in Newark, NJ, it was met with pleasant feedback and excitement. Sensor is a qualitative platform where research is done in a virtual environment via custom created Avatars.  Moderators...
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FOR IMMEDIATE RELEASE: 3/15/2017 Lieberman finds success collaborating and utilizing FRC’s techniques Great Neck, NY, March 15, 2017— Lieberman Inc., one of the largest and fastest-growing independent full service market research companies, successfully utilized its first Line Optimization Technique (LOT), a tool from its newly acquired company, FRC. The synergy of Lieberman and FRC came...
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FOR IMMEDIATE RELEASE: 11/3/2016 Lieberman adds to their already extensive list of innovative techniques and resources. Great Neck, NY, November 3, 2016— Lieberman Inc., one of the largest and fastest-growing independent full service market research companies, announced today the acquisition of FRC Research, a full service market research company specializing in the Consumer Packaged Goods...
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