FOR IMMEDIATE RELEASE: 3/15/2017
Lieberman finds success collaborating and utilizing FRC’s techniques
Great Neck, NY, March 15, 2017— Lieberman Inc., one of the largest and fastest-growing independent full service market research companies, successfully utilized its first Line Optimization Technique (LOT), a tool from its newly acquired company, FRC. The synergy of Lieberman and FRC came to fruition.
“When our client, an automotive parts supplier, came to us looking for a way to modernize its line of products, it was intuitive to utilize the Line Optimization Technique, something we had never done before,” Mitchel Horowitz, Partner at Lieberman. “We, along with the client are thrilled with the results.”
When the client asked to minimize their portfolio, the study uncovered redundancy in the current portfolio, and Lieberman recommended reducing the line in half. Findings also uncovered an opportunity for a portfolio extension to leverage unmet market needs, as well as a 5 target solution highlighting the key market targets.
“After years of product testing packaged goods, an automotive parts supplier was a perfect fit,” says Paul Knable, President of FRC.
Successfully and seamlessly utilizing FRC’s technique epitomizes the goal and synergy of the acquisition of Lieberman with FRC.
About Lieberman: Founded in1981, the Lieberman’s success is client-driven; sustained by a strategy of superior responsiveness to customer needs. Every Lieberman solution is a custom solution, and the firm’s leading edge proprietary tools and seamless integration of quantitative and qualitative methodologies are unique within the marketing research industry. Headquartered in New York, Lieberman is the sole US member of The Research Alliance, a worldwide network of 22 leading market research firms that gives Lieberman global reach. www.liebermanresearch.com.
About FRC: Founded in 1972, FRC is a full-service market research agency that specializes in multiple business services. We are recognized for delivering the highest standards of study execution and providing actionable insights. Our clients include a mix of Fortune 500 corporations and mid-sized companies where we have forged strong working relationships with both research specialists and marketing management.